Our Story

A Journey That Began With Italy

Born from a love of Puglia, we have spent over 35 years creating bespoke Italian holidays defined by local expertise, boutique hotels and truly personal service.

Gondola with passengers on water in front of a large domed historic building under a clear sky.

Certified & Trusted

Your holiday is fully protected and backed by leading travel authorities
Welcome to Completely Italy, the new home of Long Travel.Welcome to Completely Italy, the new home of Long Travel.Welcome to Completely Italy, the new home of Long Travel.Welcome to Completely Italy, the new home of Long Travel.Welcome to Completely Italy, the new home of Long Travel.Forbes Travel Guide logo with stylized stars.Luxury Travel Guide logo with LG initials, laurel wreath, and globe icon.The British Travel Awards logo with stars forming a circle above laurel wreaths below.The Times newspaper logo with 'The' in bold and 'Times' in traditional blackletter font.Feefo company logo in lowercase letters with three small circular shapes above the last letter.ABTOT logo with globe icon and text 'Financial Protection for Travel'.White crescent moon partially over a white star on a black background with text below.
Welcome to Completely Italy, the new home of Long Travel.Welcome to Completely Italy, the new home of Long Travel.Welcome to Completely Italy, the new home of Long Travel.Welcome to Completely Italy, the new home of Long Travel.Welcome to Completely Italy, the new home of Long Travel.Forbes Travel Guide logo with stylized stars.Luxury Travel Guide logo with LG initials, laurel wreath, and globe icon.The British Travel Awards logo with stars forming a circle above laurel wreaths below.The Times newspaper logo with 'The' in bold and 'Times' in traditional blackletter font.Feefo company logo in lowercase letters with three small circular shapes above the last letter.ABTOT logo with globe icon and text 'Financial Protection for Travel'.White crescent moon partially over a white star on a black background with text below.
35+
Years of Tailor-Made Holiday Expertise
100%
of Our Hotels Personally Visited
24/7
Support While You Travel
1k+
Happy Clients
Coastal town with red rooftops and a harbor with boats under a clear blue sky.
What Drives Us

A Passion for Italy, A Promise to You

Italy is a place of contrasts — from rolling vineyards to dramatic coastlines, ancient cities to hidden mountain villages. Our role is to help you experience these places in a way that feels personal, seamless, and authentic.

We believe luxury is not about extravagance but about care, attention, and creating moments that stay with you long after the holiday ends.

A Local Brand with a Personal Story

Our Story

For over 35 years, we have been creating exceptional tailor-made holidays to Italy, guided by a genuine passion for the country and a deep understanding of what makes travel truly special.

Originally established as Long Travel, we built our reputation on designing highly personalised journeys that go beyond the expected — introducing our clients to a more authentic, refined and immersive Italy. From elegant lakeside villas and boutique hotels to hidden countryside retreats and lesser-known coastal escapes, every detail has always been carefully considered.

In May 2026, we became Completely Italy, bringing our Italian expertise into our wider family of specialist travel brands while continuing to offer the same trusted service and attention to detail.

Today, we create bespoke holidays designed entirely around you. Whether you are seeking a relaxed escape, a cultural journey through Italy’s iconic cities, or a deeper exploration of its hidden regions, every itinerary is thoughtfully crafted using our first-hand knowledge and long-standing local relationships.

We believe true luxury lies in the experience — in seamless travel, meaningful moments, and the reassurance of having a dedicated specialist guiding you every step of the way.

Italy, thoughtfully designed around you — and completely unforgettable.

Learn More
Welcome to Completely Italy, the new home of Long Travel.
Meet the Experts Behind Your Holiday

Travel with a Team Who Knows Italy Inside Out

Smiling woman in sunglasses and denim jacket with a glass of white wine at an outdoor terrace.
Lucy
I will forever be in love with Italian Cities ~ whilst I love the chaos and buzz of Rome and the artistic flare and hidden walkways of Venice,
Woman in white dress and sunglasses sitting on boat railing with sea, boats, and mountains behind her.
Laura
Sardinia, the second largest island in the Mediterranean after Sicily and one of my favourite places in Italy!
Smiling woman wearing sunglasses toasting wine glasses at an outdoor table overlooking vineyards.
Hayley
There’s nothing not to love about Puglia. A trip there can be as relaxed or as busy as you want it to be, and honestly,
Young man in a red jacket and cap sitting on stone wall with historic cone-roof houses and blue sky behind.
Jani
I have a passion for exploring new destinations and cultures. Over the years, I've had the pleasure of visiting many countries in Europe
Man smiling with canal, boats, and historic buildings with domes in the background on a cloudy day.
Andy
Venice is one of the most magnificent cities in Italy – not only is it beautiful, it’s also a hub for so much amazing culture.
Why Travelers Trust Us

Travel That’s Tailored, Trusted, and Truly Local

Expertly curated itineraries
with a personal touch
Boutique hotels
that are charming, not cookie-cutter
Stress-free planning
with 24/7 support
Financial protection
through ATOL & ABTOT
Real people, not call centres
who care
Hear from Our Travellers

What Our Guests Say

Ready for Your Next Adventure?

Ready to Plan Your Italian Holiday?

Speak with an Italy specialist today and start designing your tailor-made trip.